Privacy policy

PRIME ANIMALZ PRIVACY POLICY

Last updated: 18 April 2026

1. Who we are

Prime AnimalZ operates this website, web shop and all related services. In this privacy policy we explain which personal data we collect, why we do so, with whom we share data and which rights you have.

Prime AnimalZ
Smidte 48
8407 ET Terwispel
Nederland

Email: info@primeanimalz.com

Prime AnimalZ is responsible for the processing of personal data as described in this privacy policy.

1. When this privacy policy applies

This privacy policy applies to all personal data that we process of visitors to our website, customers, people who contact us, newsletter subscribers and other people who use our services.

1. What we mean by personal data

By personal data we mean information that relates directly to you or can reasonably be linked to you. Think of your name, address, email address, order details, payment details, IP address or information about your use of our website.

Anonymous data or data that can no longer be traced back to you is not covered by this.

1. Which personal data we may process

Depending on your contact with us, we may process, among other things, the following personal data:

Name and address details.

Email address and telephone number.

Invoice and delivery details.

Order details and data about purchased, returned or cancelled products.

Payment details and payment status, insofar as necessary to process your payment.

Data about returns, complaints, warranty and refunds.

Correspondence with our customer service.

IP address, browser data, device data and information about the use of our website.

Marketing preferences, such as consent for newsletters or cookie preferences.

Data that you provide to us yourself via forms, emails, reviews or other messages.

We do not, in principle, process special categories of personal data. If this nevertheless happens unintentionally, we will not knowingly use this data and will delete it where possible.

1. How we obtain your personal data

We may receive personal data in the following ways:

Directly from you, for example when you place an order, contact us, fill in a form, leave a review or sign up for our newsletter.

Automatically through your use of our website, for example via cookies, log data and similar technologies.

Via service providers that help us deliver our services, such as payment providers, shipping partners, review partners, IT providers or marketing tools.

Via sales channels or marketplaces, insofar as an order, message or customer enquiry reaches us via such a channel.

The GDPR (in Dutch: AVG) obliges organisations to make clear which personal data are processed, for which purposes, from which source the data originate and with whom they are shared.

1. What we use your personal data for and on what legal basis

6.1 To process orders and payments

We use personal data to process your order, handle your payment, send an order confirmation, deliver products and carry out returns or refunds. The legal basis for this is the performance of the contract between you and Prime AnimalZ. The GDPR requires that it is clear for each purpose on what legal basis personal data are processed.

6.2 For customer service, warranty and complaint handling

We use personal data to answer questions, provide service, handle complaints, assess warranty claims and stay in contact with you about your order or product. The legal basis for this is the performance of the contract and, where necessary, our legitimate interest in helping customers well and handling disputes properly.

6.3 For a well-functioning and secure website

We use personal data to make our website work properly from a technical point of view, to remember shopping carts and preferences, to prevent misuse, to fix errors and to secure our systems. The legal basis for this is our legitimate interest and, insofar as necessary, the performance of the contract.

6.4 For newsletters, promotions and marketing

We may use your personal data to send you newsletters, offers or other commercial messages, but only if you have given your consent or if this is permitted by law, for example for existing customers within the limits of the law. You can unsubscribe at any time via the unsubscribe link in a message or by contacting us at info@primeanimalz.com. For electronic advertising, the main rule in the Netherlands is that prior consent is required, with a limited exception for existing customers.

6.5 For reviews and improving our services

After a purchase we may contact you to ask about your experience, send a review request or improve our products and service. The legal basis for this is the performance of the contract or our legitimate interest in quality improvement and customer satisfaction, insofar as this takes place within the applicable rules.

6.6 For analysis, security and fraud prevention

We may use personal data to prevent, investigate and limit fraud, misuse, unauthorised transactions, security problems and other risks. The legal basis for this is our legitimate interest in protecting our business, customers and systems.

6.7 For legal obligations

We may process personal data in order to comply with legal obligations, such as tax obligations, administrative obligations, consumer law obligations, product safety and requests from competent authorities. The legal basis for this is the legal obligation.

1. With whom we share personal data

We only share personal data if this is necessary for our services, if the law requires it or if you have given your consent for it.

We may share personal data with, among others:

Shopify, as the platform for our web shop.

Payment providers and parties that process payments.

Delivery, logistics and fulfilment partners.

IT service providers, hosting providers and security providers.

Review, analytics, advertising and marketing partners, insofar as applicable.

Bookkeeping, administration and business service providers.

Competent authorities or other parties if we are legally obliged to do so.

If third parties process personal data on our behalf, we ensure appropriate arrangements where necessary. The GDPR requires organisations to make clear with which categories of recipients personal data are shared.

1. Relationship with Shopify

Our web shop uses Shopify as its shop platform. Shopify may process personal data to host the web shop technically, support transactions, provide security and make the services around the web shop possible.

For certain Shopify functions, Shopify may, insofar as applicable, also have a role of its own in the processing of personal data. In that case Shopify itself may be responsible for that part of the processing. More information about this can be found in Shopify's privacy policy. Shopify itself states that automatically generated privacy texts must be reviewed and adapted to the actual situation of the shop.

1. Transfers outside the European Economic Area

Some of our service providers may process personal data outside the European Economic Area. If this happens, we ensure that this only takes place with appropriate safeguards, such as an adequacy decision or another valid transfer basis. The GDPR obliges organisations to inform data subjects about this.

1. How long we retain personal data

We do not retain personal data for longer than is necessary for the purpose for which they were collected, unless we must retain data for longer on the basis of a legal obligation or a compelling interest, such as a dispute, a warranty case, a fraud investigation or a product recall.

In principle we apply the following retention periods:

We retain order and invoice data in any case for as long as this is necessary for our administration and tax obligations. For the basic administration data, a retention obligation of 7 years applies in principle in the Netherlands.

We retain data about customer service, complaints, warranty, returns and refunds in principle for up to 24 months after the file has been closed, unless a longer period is necessary because of a dispute, a legal duty or an ongoing investigation.

We retain data for newsletters and other marketing until you unsubscribe, withdraw your consent or we determine that the data are no longer up to date.

We retain technical log data and security data no longer than is necessary for security, analysis and troubleshooting.

When data are no longer needed, we delete them or anonymise them, unless the law or a specific interest justifies a longer retention period. The GDPR requires organisations to explain the retention period or the criteria for it.

1. Cookies and similar technologies

Our website uses cookies and similar technologies to make the website work properly, to remember preferences, to enable the shopping cart and checkout, to measure performance and to improve our website and marketing.

For functional and technically necessary cookies, consent is not always required. For non-essential analytical, advertising and tracking cookies, we ask for consent in advance via our cookie banner, insofar as the law requires this. Visitors must be able to make a clear and fair choice.

1. Security

We take appropriate technical and organisational measures to protect personal data against loss, unauthorised access, misuse, alteration and unauthorised disclosure. In doing so we take into account the nature of the data, the risks of the processing and the state of the art. Every organisation must be able to explain which measures it takes to protect personal data properly.

1. Automated decision-making

In principle we do not take decisions that are based solely on automated processing and that have legal effects on you or similarly significantly affect you. If we do so in the future, we will inform you clearly about this in advance.

1. Your privacy rights

You have the right to ask which personal data we process about you. In addition, you can ask us to correct or delete your data, restrict the processing, object to certain processing, transfer your data and withdraw consent previously given, insofar as the law grants you those rights.

You can send a request to info@primeanimalz.com. To prevent misuse, we may ask for additional information to verify your identity.

In principle we respond to your request within 1 month. In exceptional cases we may extend this period within the limits of the law. If that happens, we will let you know in good time.

If you believe that we are not handling your personal data properly, you can lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens). The AP lists these rights and response periods as part of the duty to provide information under the GDPR.

1. Minors

Our website and products are not specifically aimed at children under the age of 16. We do not knowingly collect personal data from children under the age of 16 without the consent of a parent or legal representative. If you think that we have nevertheless unintentionally processed data of a minor, please contact us at info@primeanimalz.com.

1. External apps, platforms and third-party links

Our website or products may refer to websites, apps or platforms of third parties. Some products may also work with an external app or cloud service of a third party. If you use these, that party may independently process personal data in accordance with its own privacy policy and terms. This privacy policy only applies to the personal data that Prime AnimalZ itself processes.

1. Changes to this privacy policy

We may amend this privacy policy from time to time, for example in the event of changes in legislation, our services, our systems or our processing activities. The most current version can always be found on our website. Organisations must keep privacy information clearly and currently available.

1. Contact

If you have questions about this privacy policy or about the processing of personal data, you can contact us at:

Prime AnimalZ
Smidte 48
8407 ET Terwispel
Nederland

Email: info@primeanimalz.com